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The wonders of apple cider vinegar weight loss
started up at me this morning from an ad in my favorite
newspaper.
I didn't have to read more than two paragraphs before I was
up - pacing about, pulling out my hair, and muttering to
myself.
So what was I so annoyed about?
Frankly, apple cider vinegar weight loss was new to me...so what was my problem?
Just from reading the ad, I knew apple cider vinegar was
a bogus supplement. And it annoyed me that many deperate
unsuspecting folks would probably fall victim to the
advertsing.
So, you're probably wondering...
How did I know?
That's what this article is about. I'll give you
the tools so that you never fall prey to any bogus
advertising hype again. I don't want you to spend another
dollar on products that will do absolutely nothing for
you.
This report will save you money time and time again.
Just applying these simple principles will sort the wheat
from the chaff.
Deciphering the "Bogus Ad" Step One:
The smiling doctor.
When you see this, bells should ring, and sirens should
wail. For the apple cider vinegar ad, it was my first clue.
Yup!
Bang - right there in the middle was the upper body shot
of a guy in a lab coat, with a stethoscope 'round his
shoulders.
Big deal, right? What's wrong with that?
Well, photos of doctors aren't of themselves an indication
of a bogus supplement. But they certainly are when
there's no caption under them.
For instance, if the caption read "Respected Dr. So and So,
from John Hopkins research center conducted many and
varied tests confirming...", blah, blah, blah, it may be
a good thing.
I say "may" because doctors may be solicited for their
comments. They may have much to gain financially by
backing a product.
But when there's no caption, it has these purposes...
1) Give the credibility of the medical industry to a product that
does not have the backing of the medical industry.
2) Mislead you into believing there is some sort of viable
research available showing the product works.
3) Prey on your "programmed response". Doctors are good,
kind, caring, intelligent, and interested only in your
well-being.
In any case...
The company would use a "real" verifiable expert if they
could. It would only ad to the credibility of their product.
Unfortunately, apple cider vinegar weight loss doesn't have one.
Deciphering the "Bogus Ad" Step Two:
Unverifiable Testimonials
Ever seen this?
"What a marvelous product, I lost 30 pounds in 3 weeks"
K.A. Minnesota
"Wth your product, I feel young again. My husband is looking
at me again, and I'm the envy of all my friends."
Mary C, Montreal
Yup, I'm sure you have. They sound great, and mean nothing.
Why?
You can't confirm them, that's why.
When an ad says...
"Lots of people have had great results"...
...Run away.
They're selling a product. If the ad provides you with email
addresses of satisfied customers - take note! They have
nothing to hide!
Deciphering the "Bogus Ad" Step Three...
a) No Testing Done:
In the apple cider vinegar weight loss ad the attempt at establshing the credibilty of the product was
something along the lines of...
"Apple cider vinegar has been used for years for various
health remedies, and its powers are well known amoung the
experts".
A general statement if there ever was one.
Translation?
They have no solid evidence the product does what it's supposed to.
Don't you think they'd use references from respected journals, or the results of placebo-controlled, double blind studies if any existed?
Exactly!
Plus...
The apple cider vinegar weight loss ad had no footnotes indicating
excerpts from research papers of any kind.
And again...
If there were any, don't you think they'd include them?
Deciphering the "Bogus Ad" Step Four...
Unrealistic Claims
"Lose up to 15 Pounds in ONE week"
A pound of fat contains over 3500 calories. For most people
that's two days worth of caloric intake.
Here's another unfortunate fact...
Fat doesn't just disappear into never, never land. Fat is
an energy source.
In the article I read, apple cider vinegar's amazing weight loss power
was it's ability to cause the fat cells to release their
stored fat into the bloodstream where the body can use it
for energy.
Great, wonderful. But even if apple cider vinegar did just
that, what good would it do for you?
Because unless your body is active enough to burn all that
stored fat...where do think it's going to end up again?
Your car doesn't use gas sitting in the driveway - just
like you don't use calories in a sedentary lifestyle.
Oh, yes, one last thing..
The "ten pounds in ten days?"
A severe carbohydrate restricting diet (like Dr.Atkins', for
example) has a strong diuretic effect. You'll easily lose
ten pounds within the first 10 days of the diet. But it's not
fat weight - its water weight. Remember that!
Okay... bad news is apple cider vinegar weight loss is bogus. But there is good news! You can try it just to satisfy your own curiousity...
For cheap. Yep, simply buy a half liter of apple cider vinegar at your grocery store for a couple of bucks. Then, add a tablespoon to your salads with olive oil or basalmic vinegar
for a great tasting salad dressing!
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